A fun throwback to 1987 that will resonate with many of Lidls’ customers. This clip is a humorous take on how LIDL is “supposed” to be pronounced in the US market while simultaneously incorporating nostalgia and hip-hop culture. More To Value.
A catchy, weekly Wednesday “Lidl Deal” Blues song featured on Instagram and Tik Tok highlighting Lidl’s weekly specials and deals. Meant to mix things up a bit and also associate the product offerings with something organic and enjoyable like blues music.
With the simple addition of a smile and "Glad To Have You" message, this promotion merges well with the “More To Value” Lidl motto and bridges the gap between team members and Lidl customers. Each store becomes a "host home" and every employee a "brand ambassador."
Team members are “internal guests” and HQ empowers them with a commitment of support and responsiveness. A “Yes is the answer, what is the question?” mindset emerges and associates go above and beyond when interacting with guests.
Ok… so we’re not a museum… but at Lidl, we aspire to be your neighborhood bake shop. We take our baking seriously because we know there’s nothing quite like the taste of a warm loaf or a golden croissant to make your day. That’s why our ovens are going fresh in-house every single morning, ensuring that you get that "just-out-of-the-oven" goodness every time you visit. See you soon!
We’re officially kicking off our 'Riding For Rewards' program! Check your My Lidl app for a list of perks.
In partnership with Trek, we’re celebrating the whole family and the power of the pedal! Ride your bike to your LIDL store today and check out our exclusive LIDL-branded bike panniers—perfect for hauling everything from fresh sourdough to your 'Middle of Lidl' treasures.
We also have limited-edition bike swag for our Junior Joyriders to keep them bright, safe, and stylish on the road!
“Robo-Lidl” comes to life in this montage. The song text is a slight play on Mr. Rogers and his “Won’t You Be My Neighbor?” classic that opened his show for 33 years.
Summer is officially here, and we’re celebrating with fire and flavor! We’ve hitched up our professional Mill Scale grill and our expert Grill Crew is visiting every Lidl location across the broader Charlotte metro area. We’ll be showcasing the incredible quality of our exclusive Lidl Butcher’s Specialty meats, sides, and summer essentials—prepared fresh right outside the store. Find our next stop in the My Lidl app! .
A nod to "He's Got the Whole World in His Hands", one of the most recognizable spirituals in history. This clip highlights the My Lidl app and how the whole store is essentially at your fingertips!