With the simple addition of a smile and "Glad To Have You" message, this promotion merges well with the “More To Value” Lidl motto and bridges the gap between team members and Lidl customers. Each store becomes a "host home" and every employee a "brand ambassador."

Team members are “internal guests” and HQ empowers them with a commitment of support and responsiveness. A “Yes is the answer, what is the question?” mindset emerges and associates go above and beyond when interacting with guests.